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Reasons Why SMS Marketing Is Higher Than Any Other Mode of Marketing
SMS Marketing is better than another mode of marketing? This may appear like a scorching topic among marketers all around the world. Many of the marketing mediums have been available since decades, but the widespread of mobile gadgets has definitely modified the way every marketer treat these options within the marketing plans.
SMS Marketing is known to return as a reliable option to reach out to end users with precise and focused messages. Mentioned below is a complied data that compares SMS marketing with the opposite modes of marketing to give you an overview of their current standing as an effective marketing tool.
1) Open Rate
- Open Rate of SMS Marketing - 90%
- Open Rate of different modes of marketing - 30 to 35%
These numbers don't leave anything for us to debate on as your buyer is sure to read your message sent via SMS.
2) Quantity issues
- Number of text messages; the lesser, the higher
- Number of emails or ads, the more the better
We do not need to think about this twice. Just think about how you treat your messages and emails. If you keep receiving an e-mail from the same address, there's a probability you may just open it once. With messages, nobody is tolerant towards pointless disturbance. The purpose of a text message is just to provide out the required info in a exact manner and that is what individuals count on from marketing messages.
three) Nature of Campaign/SMS
The character of the message is very vital for textual content messages and some other mode of marketing. As an example, when you've got a proposal or low cost to offer to your prospects, SMS Marketing is the right mode. No other medium of marketing will create an impact as text messages when discounts and presents are considered.
4) Click - Through - Rate
- The CTR of SMS Marketing - forty%
- The CTR of other modes of marketing - 7 to 10%
The reason why every marketer is taking SMS Marketing significantly is because of the wide penetration of mobile phones in the market. Mobile phones are affordable and within eachbody's reach and so are the data packages.
And so, the possibility of the tip-consumer opening the link sent through message, provided it is of their given pursuits, is way higher now than ever.
Regardless to say, an SMS will always discover a way in your customer's inbox. Finally, it is safe to say that SMS marketing is a more efficient tool than any other. Have you ever tried it yet?
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